How do you shop for your food?

We have many options when it comes to shopping for groceries, you can visit your local supermarket, farmers market or independent retailer, you can buy direct from the farmer or from delivery box schemes as well as shop online via supermarket websites and other online grocery and food retailers. It’s probably never been as easy nor have we ever had so much choice. However with all new technologies we have to make our lives easier such as online shopping, it seems that according to research 78% of UK shoppers still not sold on online grocery shopping.

food shop

Investigating how people feel about online food and grocery delivery services, My Voucher Codes surveyed a cross section of people in the UK. They found that 78% stated they preferred to do their grocery shopping instore, compared to 20% who liked to shop online only and then 2% who do both. In additional figures also suggest a year-on-year increase in the number of people who do their main food shopping online, up to 11% in 2015 from only 6% in 2011.

So it seems although we have had online food shopping for a number of years now, people still aren’t sold on the idea but it is getting more and more popular. This is probably because we are getting more and more choice on what we buy and where we shop.  Also as people look for effective ways to save money and time, I think we will see it growing in popularity. You can read more of the research on Talk Business Magazine.

Along with the usual supermarkets offering online food ordering and delivery services, smaller delivery services such as Riverford, Abel & Cole and Hello Fresh, have found a place in the market. In addition Amazon also offer grocery deliveries and over the next year they will be launching fresh food deliveries so we really will have a wide choice at where we can shop, rather than the big supermarket chains.

The research looked at currently what the most popular grocery delivery services are:

  • Asda – 30%
  • Amazon – 25%
  • Sainsbury’s – 22%
  • Morrisons – 13%
  • Tesco – 9%
  • Waitrose – 8%
  • Ocado – 7%
  • Iceland – 2%

I think over the next few years we will see this change significantly because it was also recently announced that Google will be launching fresh grocery deliveries to parts of San Francisco and Los Angeles. This will be part of Google Express, which partners with retailers in some U.S. cities to deliver goods to consumers within hours of an order. And with smaller retailers getting in the mix and even local farmers I’m sure we will see a shift in our food buying habits.

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